Why Internet Advertising?
Traditional media, in today’s highly competitive world, has proved to be insufficient in fulfilling any advertisers’ exacting standards – of efficiency and customer interaction. The interactive Internet is the solution to the your requirements, since it is a two-way interpersonal communication medium, with key distinguishing factors of feedback and interaction in real time. It is Interactive, Interpersonal & Cost effective – these are but a few of the many advantages that the Internet, as an advertising medium offers. The Internet offers unlimited low cost space compared to the expense and limited capacity of traditional media and the ability to accurately measure audience usage. Every day millions of new users spend increasing amounts of time online. And that’s where the opportunity lies – for every minute spent online is an advertising opportunity for you.
Internet advertising is very similar to TV and radio advertising. The programs are offered as a free service; commercial advertising pays the expenses. The same is true of Internet advertising. The information is free, with the costs defrayed by advertising. A major advantage of Internet advertising is the ability to attract a specific target audience. This advantage is limited or nonexistent in other forms of media advertising. With the Internet, ads are directed towards the right group of people. Internet ads are known as banners. Virtually all banners are links to other sites, but there are still those few that are just meant to be seen, like billboards. One advantage of Internet advertising is that it opens new possibilities to spread messages to a targeted audience. By advertising to a particular group, chances of success are indeed great.
How Internet Advertising works?
There are various Internet advertising techniques:
1. The ad owner pays a fixed amount for each person who visits the page with the ad.
2. The ad owner pays a fixed amount for each click on an ad that links to the advertisers’ web site.
3. The ad owner pays a fixed rate to have his advertisement posted for a specified duration.
4. The ad owner has the option of either promoting their product or service through survey based contests on our site.
You control the market by targeting special sections.
Prestige comes from your position on our site.
Your customers receive your information.
Increased traffic justifies your internet investment.
Brand loyalty leads to increased sales and return customers.